ORIGINAL_ARTICLE
Explaining the Model of Trust Institutionalization in Iranian Public Organizations
The purpose of this study is to identify the indicators and components of trust in order to explain the model of trust institutionalization for Iranian public organizations. The present research is basic from users and audience dimension, exploratory from purpose dimension and cross-sectional from time dimension. Data collection technic is mixed method. Data were collected in the qualitative section through semi-structured interviews and in the quantitative section through a questionnaire. The interviews with 15 experts and thematic analysis resulted in 50 components. We, used a two rounds Delphi technique to validate the components and refine the indicators. We also used the content validity method to evaluate the validity of the research instrument in the qualitative phase of research and the retest method to assess its reliability. In the quantitative phase, face and content validity were used and data were analyzed by ratio test technique, confirmatory factor analysis and structural-interpretive equation method. The result of the research is a design of a model for institutionalizing trust in public organizations, which includes 9 main components and 49 indicators.
http://journal.iams.ir/article_334_37110f19e7198ff597a8514549132de5.pdf
2020-09-22
1
32
Trust
"institutionalized trust"
"public trust"
"government trust in people"
"citizen participation"
Mehrdad
Bayat Babolghani
bayatmehrdad60@yahoo.com
1
PhD. Student in Public Management, Science and Research Branch, Islamic Azad University, Tehran, Iran.
AUTHOR
Abolhassan
Faghihi
a.faghihi@srbiau.ac.ir
2
Prof. in Public Management, Science and Research Branch, Islamic Azad University, Tehran, Iran.
LEAD_AUTHOR
Karamollah
Daneshfard
daneshfard@yahoo.com
3
Prof. in Public Management, Science and Research Branch, Islamic Azad University, Tehran, Iran.
AUTHOR
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2
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45
ORIGINAL_ARTICLE
Why Do the Consumers Refuse to Join Online Brand Community?
The joining of consumers to online brand community provides the brand managers with potential opportunities offered upon extensive interactions and establishing strong emotional relations between the firms and customers. A review of the studies performed so far show that the research on the importance of the joining of consumers to Online Brand Community, as a first step toward having them engaged with the brand, is by far inadequate. Therefore, the aim of the present work is to fill in this research the gap and identify the factors hindering the virtual relationship between the firms and their customers. The required data was collected via a qualitative approach based on thematic analysis, purposive sampling, and interviews with 12 consumers of three internet service providers (Shatel, HiWeb, and Sabanet). The data was then, coded and analyzed, and the network of the extracted themes was developed. The main themes identified in this research included negative consumer’s attitude toward the social networks, the product type, preference of the company’s interests over the customer’s interests, lack of the customer’s awareness of the presence of the company on social networks, less than enough involvement of the consumer with the product, the consumer’s dissatisfaction with the brand, provision of alternative services, inappropriate image of the Online Brand Community, devaluation of the other members’ information, and failure to offer attractive financial incentives.
http://journal.iams.ir/article_335_259de2053f7d346d040ed43d0375e41e.pdf
2020-09-22
32
61
relationship marketing
online brand community
consumer engagement
thematic analysis
Azadeh
Goodarzi
st_a_goodarzi@azad.ac.ir
1
دانشجوی دکتری، گروه مدیریت، دانشکده مدیریت، دانشگاه آزاد اسلامی واحد تهران جنوب، تهران، ایران
AUTHOR
Mir Ahmad
Amirshahi
amrshah@alzahra.ac.ir
2
Department of Management, Faculty of Social and Economic Sciences, Alzahra University, Tehran. Iran
LEAD_AUTHOR
Naser
Azad
n-azad@azad.ac.ir
3
Department of Management, Faculty of Management, Islamic Azad University South Tehran Branch, Tehran, Iran
AUTHOR
Asghar
Moshabaki Esfahani
moshabak@modares.ac.ir
4
Tarbiat Modares university-Management & Economic faculty-business administration department
AUTHOR
خداداد حسینی، سید حمید؛ سمیعی، نیلوفر؛ احمدی، پرویز. (1397). تأثیر بازاریابی رسانههای اجتماعی بر رفتار مصرف کنندگان؛ بررسی نقش ارزش ویژه برند، کیفیت رابطه برند و نگرش نسبت به برند. دو فصلنامه مطالعات رفتار مصرف کننده، (1) 5، 59-37.
1
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2
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3
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52
ORIGINAL_ARTICLE
Identifying the components of macro-social capital to deal with outcomes of the corona virus
In the first two decades of the 21st century, the world has witnessed an epidemic of severe respiratory syndromes such as Zika virus, Ebola virus, yellow fever and corona virus. Given the current high mortality rate and the high potential for the corona virus to spread, and because of its overall impact on communities, there is a broad consensus that the corona virus is the greatest challenge to humanity since world War II. Corona virus has raised countless questions at all levels. Therefore, the present study aimed at identifying the components of macro-social capital to deal with the consequences of Corona virus. We studied the research literature using a qualitative meta-synthesis analysis method. The statistical population were articles and reports on corona virus that was published in 2020. The databases included “Science”,“CdC”,“Pubmed”, “Elsevier”, “wiley”, “medRxiv”,.The method of data analysis was open coding, that focused on selected articles concerned with corona virus. The initial codes were extracted, which were classified into 86 basic codes,15 concepts and 5 categories. The results indicate that the five categories of macro social capital that has to be dealt with as outcome of the corona virus are ‘social system efficiency’, ‘global solidarity’, ‘health system efficiency’, ‘economic system efficiency’, ‘political system efficiency’
http://journal.iams.ir/article_336_0d63d5495184267e2213283c854bcd66.pdf
2020-09-22
63
94
Social capital
Corona virus
Social structure
economic structure
political structure
Fatemeh
Jaderan
fatemeh.jaderan@ut.ac.ir
1
دانشکده مدیریت و حسابداری، پردیس فارابی دانشگاه تهران،قم، ایران
LEAD_AUTHOR
hamid reza
yazdani
hryazdani@ut.ac.ir
2
گروه بازرگانی، پردیس فارابی دانشگاه تهران،قم، ایران
AUTHOR
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10
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Khailaie, S., Mitra, T., Bandyopadhyay, A., Schips, M., Mascheroni, P., Vanella, P., ... & Meyer-Hermann, M. (2020). Development of the reproduction number from coronavirus SARS-CoV-2 case data in Germany and implications for political measures. medRxiv.
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13
Lancastle, N. M. (2020). Is the impact of social distancing on coronavirus growth rates effective across different settings? A non-parametric and local regression approach to test and compare the growth rate. medRxiv.
14
Muzakki, F. (2020). The Global Political Economy Impact of Covid-19 and The Implication to Indonesia. Journal of Social Political Sciences, 1(2), 76-92.
15
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16
Nicola, M., Alsafi, Z., Sohrabi, C., Kerwan, A., Al-Jabir, A., Iosifidis, C., ... & Agha, R. (2020). The socio-economic implications of the coronavirus pandemic (COVID-19): A review. International journal of surgery (London, England), 78, 185.
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21
ORIGINAL_ARTICLE
Customer Decision Making by Sensory and Experimental Marketing approach
The main purpose of this research is to present a model for customer purchasing decision-making based on the sensory and experiential marketing approach. In this mixed method research, we, first collected data by interviewing 20 academics, managers and marketing experts. In this phase of the research, we used grounded theory for analysis of interviews. For quantitative phase, 384 consumers who had at least one experience of online purchasing from online shopping sites in Iran participated in the research. We used structural equation method and SMRT PLS software.to analyze data. The results revealed that causal factors (customer's purchasing decision, sales promotion, and service functioning quality) affect the contextual conditions (experiential marketing and sensory marketing) and strategies (multiple value-creation for customers) as well. Also, the customer's perception and expectations of the service is the first priority among the sub-criteria of the customer's purchasing decision. Furthermore, contextual conditions affect the focal condition (understanding customer's expectations of the service and its provider) and strategies as well. Also, the focal conditions affect the strategies and the strategies affect the outcomes. Therefore, experiential and sensory marketing can have a significant impact on the customer's purchasing decision.
http://journal.iams.ir/article_337_e5b63561488026219874c9977241b049.pdf
2020-09-22
96
124
decision making
Sensory Marketing
Experiential Marketing
Grounded Theory
SE
Shokoufa
Kabiri
shokoufakabiri@yahoo.com
1
Ph.D. Candidate, Department of Management, Islamic Azad University, Aliabad Katoul branch, Aliabad Katoul, Iran
AUTHOR
Hossein
Vazifedust
kambizheidarzadeh96@gmail.com
2
Professor, Department of business management, Islamic Azad
University, Science and Research Branch, Tehran, Iran
LEAD_AUTHOR
Parviz
Saeedi
drparvizsaeedi@yahoo.com
3
Associate Prof., Department of management and Accounting, Islamic Azad University, Aliabad Katoul branch, Aliabad Katoul, Iran
AUTHOR
Abdol Aziz
Paghe
pagh.eh@gmail.com
4
Assistant Prof., Department of management and Accounting, Islamic Azad University, Aliabad Katoul branch, Aliabad Katoul, Iran
AUTHOR
جزنی،نسرین؛ مسیبی،علیرضا؛ خرم،جلال. (1393). مفهوم پردازی بازاریابی حسی در بررسی اثرانگیزانندههای حسی فضای فروشگاهی بر رفتار خریدار در نقطه خرید (مورد مطالعه: فروشگاه هایپر استار). اولین همایش ملی بازاریابی: فرصتها و چالشها.
1
سعیدنیا، حمیدرضا؛ گودرزی، آزاده؛ (1394). بررسی تاثیر بازاریابی تجربی بر رفتار پس از خرید مصرف کنندگان محصولات غذا، فصلنامه مدیریت، سال دهم، (31):79 -90.
2
شبگو، مجتبی؛ میرزایی دریانی، شهرام؛ (1393)، به سوی بازاریابی حسی تحریک حواس پنج گانه (بینایی، شنوایی، بویایی، لامسه، چشایی) و تأثیر آن بررفتار مصرف کننده"، رشت، اولین کنفرانس بین المللی اقتصاد، مدیریت، حسابداری و علوم اجتماعی.
3
میرویسی، مجید؛ حیدرزاده، کامبیز؛ وظیفهدوست، حسین؛ زابلی، روح الله (1398). ارایه مدلی مبتنی بر پیشایندها و پیامدهای تجربیات درون فروشگاهی: رویکرد ترکیبی، فصلنامه پژوهش بازرگانی، پاییز 99 شماره 56.
4
Berčík, J., Horská1, E., Gálová1, J., Sri Margianti, E. (2016). Consumer Neuroscience in Practice: The Impact of Store Atmosphere on Consumer Behavior. Periodica Poly technical Social and Management. Sciences.Online First paper 8715. DOI10.3311/PPso.8715.
5
Chandrasekaran, S., & Chandrasekar, K. (2016). Consumer psychology with sensory marketing effect from canonical correlation analysis. International Journal of Advanced Research in Management and Social Sciences, 5(1), 157-172.
6
Creswell, J. W., & Miller, D. L. (2000). Determining validity in qualitative inquiry. Theory into practice, 39(3), 124-130.
7
Domenico, C. (2010). A new concept of marketing: The emotional marketing, Broad Research in Accounting, Negotiation, and Distribution, 1(1), pp. 52-59.
8
Erenkol, A., AK, M. (2016). Sensory Marketing. Journal of Administrative Sciences and Policy Studies June 2015, Vol. 3, No1, pp. 1-26.
9
Hultén, B. (2020). Sensory Marketing: An Introduction. SAGE Publications Limited.
10
Jain, R., Aagja, J., & Bagdare, S. (2017). Customer experience–a review and research agenda. Journal of Service Theory and Practice.
11
Kim, W. H., Lee, S. H., & Kim, K. S. (2020). Effects of sensory marketing on customer satisfaction and revisit intention in the hotel industry: the moderating roles of customers’ prior experience and gender. Anatolia, 1-13.
12
Krishna, A. (2013). Customer sense: How the 5 senses influence buying behavior. Springer.
13
Lee, M., Lee, S. A., & Koh, Y. (2019). Multisensory experience for enhancing hotel guest experience. International Journal of Contemporary Hospitality Management.
14
Lee, M., Lee, S. A., & Koh, Y. (2018). Multisensory experience for enhancing hotel guest experience. International Journal of Contemporary Hospitality Management.
15
Lemke, F., M. Clarke, and H. Wilson (2010). Customer experience quality: An exploration in business and consumer contexts using repertory grid technique. Journal of the Academy of Marketing Science, published online September 2010.
16
Li, H., Wang, C. R., Meng, F., & Zhang, Z. (2019). Making restaurant reviews useful and/or enjoyable? The impacts of temporal, explanatory, and sensory cues. International Journal of Hospitality Management, 83, 257-265.
17
Mirvaisi,M., Heidarzadeh,K., Vazifedust,H., Zaboli.,R (2019). A Survey Corresponded to Anticidents & Consequences of in-store Experiences: A Qualitative Approach, Revista Inclusiones 6, 7-25.
18
McLuhan, R. (2008). Plan now, enjoy later (experiential marketing). Marketing, 20, 4-33.
19
Patterson, O. (2018). Slavery and Social Death: A comparative study, with a new preface. Harvard University Press.
20
Pine, J., & Gilmore, J.H. (1998). Welcome to the experience economy. Harvard Business Review, 97–10.
21
Wu, J., Zhao, Y., Qi, H., Zhao, X., Yang, T., Du, Y. & Wei, Z. (2017). Identifying the key factors that affect the formation of humid substance during different materials composting. Bioresource technology, 244, 1193-1196.
22
Sachdeva, I. & Goel, S (2015). Retail store environment & Customer experience: a paradigm, Journal of Fashion Marketing & Management, Vol.19, No.3, pp.290-298.
23
Strauss, A., & Corbin, J. (1998). Basics of qualitative research techniques. Thousand Oaks, CA: Sage publications.
24
Triantafillidou, A., Simkos, G., & Papafilippaki, E. (2017). The effects of retail store charecteristicd on in-store leisure shopping experience, International JOURNAL OF Retail & Distribution Management, Vol, 45, No.10, pp.1034-1060.
25
Yoon, S.J. (2013). Antecedents & Consequences of in-store experiences based on an experiential typology, European Journal of Marketing, Vol.47, No.5/6, PP.693-714.
26
ORIGINAL_ARTICLE
Designing and testing the employees performance management model: An integrated approach in Iran’s state-owned banks
In today's competitive environment where the survival of organizations depends on the quality of decisions and the performance of stakeholders, performance management plays an important role in improving the performance of organizations. Economically, banking system performance is a major instrument in the growth and development of business banks that could lead to economic prosperity of the society. This article aims to design and test an integrated employee performance management model in Iran’s state-owned banks. This mixed cross-sectional study is exploratory in terms of purpose, and from audience dimension ranks as applied research. method. We collected data through a semi-structured interviews with 11 university professors and experts who had managerial experiences in Iranian state-owned banks. We used a purposeful sampling for this stage. Using the Maxqda 2020 software for interviews, we found 5 main categories, 15 sub-categories and 112 basic themes. In the quantitative stage of our research, we distributed a researcher-made questionnaire among 380 employees of Iranian state owned banks. At this quantitative stage we used confirmatory factor and structural equations analysis. The results show that the proposed integrated employee performance management model for Iranian state-owned banks has tree dimensions of goal setting, coaching and process, 5 sub-categories and 23 significant indicators that have been discussed in detail
http://journal.iams.ir/article_338_ed0a74f462a70e686c74146c71441df2.pdf
2020-09-22
125
141
Employee performance management
integrated approach
state-owned banks
thematic analysis
confirmatory factor analysis
Maryam
Fahima
maryamxfahima@gmail.com
1
گروه مدیریت دولتی، دانشکده مدیریت، دانشگاه آزاد اسلامی واحد تهران مرکز- تهران- ایران
AUTHOR
daryoosh
gholamzadeh
golamzadeh33@yahoo.com
2
عضو هیات علمی دانشکده مدیریت، دانشگاه آزاد اسلامی واحد تهران مرکز- تهران- ایران
LEAD_AUTHOR
Ahmad
Vedadi
ahvedadi@gmail.com
3
عضو هیات علمی دانشکده مدیریت، دانشگاه آزاد اسلامی واحد تهران مرکز- تهران- ایران
AUTHOR
الوانی، مهدی. بودلایی، حسن. (1391). پدیدارشناسی در مطالعات کارآفرینی، فصلنامه علوم مدیریت ایران. دوره 5، شماره . 33-61.
1
امیری، علی نقی. (1384). طراحی مدلی برای بررسی تحقیق پیرامون اثربخشی مدیریت در مراکز پژوهشی قم. فرهنگ مدیریت. سال سوم شماره یازدهم. ص 75-103.
2
آرمسترانگ، مایکل. (1398). مدیریت عملکرد. داریوش غلام زاده،. بهروز قلیچلی،. انتشارات صفار
3
براتی، هاجر و عریضی سامانی، سید حمیدرضا. (1395). بررسی تاثیر مدیریت عملکرد ساختار سازمان و نظام ارتقائی مبتنی برکارراهه بر پذیرش شغل با توجه به نقش تعدیل. نشریه علمی پژوهشی مدیریت فردا، سال پانزدهم. 109-121
4
بکال، رابرت، مدیریت عملکرد، ترجمه علی زینی، انتشارات آدینه، 1394.
5
نوروزی، حمید. ( 1389). مدیریت بهره وری با تکیه بر فرهنگ سازمانی. ابوالفضل مقدم،. انتشارات به آوران، تهران
6
Alexey, T., Elena, P., Ekaterina, A.& Irina, G. (2019). Measuring management pathologies: the way to improve business performance. International Journal Public Sector Performance Management,5(2),237-255
7
Aras, G., Tezcan, N., & Furtuna, O. K. (2018). Multidimensional comprehensive corporate sustainability performance evaluation model: Evidence from an emerging market banking sector. Journal of cleaner production, 185, 600-609.
8
Barth, A. L., & de Beer, W. (2018). Performance Management Process: Diagnosis In Performance Management Success(107-113).Springer, Cham
9
Buttkus, Michael& Eberenz, Ralf. (2019). “Performance Management in Retail and the Consumer Goods Industry: Best Practices and Case Studies”, Springer, 2019, pp: 49.
10
DeNisi, A. S., & Murphy, K. R. (2017). Performance appraisal and performance management: 100 years of progress? Journal of Applied Psychology,102(3), 421.
11
Gwet, K. L. (2014). Handbook of inter-rater reliability: The definitive guide to measuring the extent of agreement among raters. Advanced Analytics, LLC.
12
Halachmi,Arie. (2005),"Performance measurement is only one way of managing performance",
13
International Journal of Productivity and Performance Management, Vol. 54 Iss 7 pp. 502 - 516
14
Mahmoudabadi, M. Z., & Emrouznejad, A. (2019). Comprehensive performance evaluation of banking branches: A three-stage slacks-based measure (SBM) data envelopment analysis. International Review of Economics & Finance, 64, 359-37
15
Maradin, D., Drazenovic, B. O., & Benkovic, S. (2018). Performance evaluation of banking sector by using DEA method. Economic and Social Development: Book of Proceedings, 684-690.
16
Murphy,Kevin R., Cleveland Jeanette N. & Hanscom Madison E. (2018),“Performance Appraisal and Management”SAGE Publications, Inc.
17
Ozcalici, M., & Bumin, M. (2020). An integrated multi-criteria decision making model with Self-Organizing Maps for the assessment of the performance of publicly traded banks in Borsa Istanbul. Applied Soft Computing, 90, 106166.
18
Ryua, D., & Yua, J. (2020). Nonlinear Effect of Subordinated Debt Changes on Bank Performance. Finance Research Letters, 101496.
19
Saleem, M. A., Bhutta, Z. M., Nauman, M., & Zahra, S. (2019). Enhancing performance and commitment through leadership and empowerment. International Journal of Bank Marketing.
20
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21
Talavera, O., Yin, S., & Zhang, M. (2018). Age diversity, directors' personal values, and bank performance. International Review of Financial Analysis, 55, 60-79.
22