Iranian Academy of Management scienceIranian journal of management sciences2717-2619114420161221Presenting an Integrated Model to Explain the Effects of Both Lean and Green Supply Chain on Corporate SustainabilityPresenting an Integrated Model to Explain the Effects of Both Lean and Green Supply Chain on Corporate Sustainability124248FAAli RezaTafreshi MotlaghLayaOlfat0000-0003-4550-8775JahanyarBamdad SoufiMaghsoudAmiriJournal Article20170719The aim of this research is to theoretically integrate the lean and green concepts in the context of supply chain management and to present a model to explain the effects of the lean and green concepts on corporate sustainability. The current study conducted a comprehensive review of the existing research to identify operational dimensions for each research concept: including lean supply chain, green supply chain and corporate sustainability. Data were collected from 255 medium-sized Iranian food industry companies. Partial Least Square technique was applied to examine the study model.Results confirmed the core idea of the research: The findings indicated that the green supply chain has significant direct effects on four dimensions of corporate sustainability: The economic dimension, the social dimension, the environmental dimension, and the governance dimension. Furthermore, results affirmed the impacts of lean supply chain on all dimensions of corporate sustainability except governance. Moreover, data supported the influence of lean on green supply chain in Iranian food industry.The aim of this research is to theoretically integrate the lean and green concepts in the context of supply chain management and to present a model to explain the effects of the lean and green concepts on corporate sustainability. The current study conducted a comprehensive review of the existing research to identify operational dimensions for each research concept: including lean supply chain, green supply chain and corporate sustainability. Data were collected from 255 medium-sized Iranian food industry companies. Partial Least Square technique was applied to examine the study model.Results confirmed the core idea of the research: The findings indicated that the green supply chain has significant direct effects on four dimensions of corporate sustainability: The economic dimension, the social dimension, the environmental dimension, and the governance dimension. Furthermore, results affirmed the impacts of lean supply chain on all dimensions of corporate sustainability except governance. Moreover, data supported the influence of lean on green supply chain in Iranian food industry.Iranian Academy of Management scienceIranian journal of management sciences2717-2619114420161221Application of Arts-based Research in organizational studiesApplication of Arts-based Research in organizational studies3056249FAAfshinDabiriArianGHolipourMohammadAbooee ArdakanJournal Article20170719Art is one of the most important methods which have great impacts on institutionalization and internalization of organization values. Over four years of author's experiences in implementing arts to promote Ethics, Values and Culture (EVC) in MAPNA Group, showed art's high potentials can be used in management and especially Human Resource Management. We found that in academic area it is less than two decades that an emerging paradigm arise from qualitative paradigm called frequently Art based Research, ABR. So the aim of this article is clarify the importance of ABR methodology in organizational research and it can open a new area in thinking, research, act and improvement in management. In this article we will explain by detail what is the paradigmatic position of ABR? What are the advantages of ABR? And how should assess an ABR work? Finally we will introduce our practice in MAPNA Group that use ABR as methodology to internalize the code of conducts among participants and employees.Art is one of the most important methods which have great impacts on institutionalization and internalization of organization values. Over four years of author's experiences in implementing arts to promote Ethics, Values and Culture (EVC) in MAPNA Group, showed art's high potentials can be used in management and especially Human Resource Management. We found that in academic area it is less than two decades that an emerging paradigm arise from qualitative paradigm called frequently Art based Research, ABR. So the aim of this article is clarify the importance of ABR methodology in organizational research and it can open a new area in thinking, research, act and improvement in management. In this article we will explain by detail what is the paradigmatic position of ABR? What are the advantages of ABR? And how should assess an ABR work? Finally we will introduce our practice in MAPNA Group that use ABR as methodology to internalize the code of conducts among participants and employees.Iranian Academy of Management scienceIranian journal of management sciences2717-2619114420161221enen5778250FAAkramShaabaniSoleymanMansouri Mohammad AbadiSeyyed HeydarMir Fakhr OddiniKhalilSafariJournal Article20170719The changes’ in requirements of users in competition business and economic prosperity leads into the execution of new product development of companies. The aim of new product development is responding the needs of customers, consistency with market conditions, customers’ satisfaction and coping up with competitors’ policies. The purpose of this study was to evaluate the effect and importance of customer involvement in new product development. The conceptual model and hypotheses had been determined according to researchers' studies and observations. In this survey- solidarity and cross sectional sampling were selected for considering the judgment of 150 managers, suppliers; and sellers (wholesalers and retailers) and customers in Yazd tile and ceramic industry. The data has been gathered by a questionnaire and the structural equation modeling (SEM) and partial least squares (PLS).The results showed that the variables Product differentiation, competitor orientation, brand profiling emphasis and internal coordination is significant and positive impact on customer involvement. And relationship customer involvement and new product development is positive and significant; as well as variable market outcomes as a mediator the influence of relationship between customer involvement and new product development.The changes’ in requirements of users in competition business and economic prosperity leads into the execution of new product development of companies. The aim of new product development is responding the needs of customers, consistency with market conditions, customers’ satisfaction and coping up with competitors’ policies. The purpose of this study was to evaluate the effect and importance of customer involvement in new product development. The conceptual model and hypotheses had been determined according to researchers' studies and observations. In this survey- solidarity and cross sectional sampling were selected for considering the judgment of 150 managers, suppliers; and sellers (wholesalers and retailers) and customers in Yazd tile and ceramic industry. The data has been gathered by a questionnaire and the structural equation modeling (SEM) and partial least squares (PLS).The results showed that the variables Product differentiation, competitor orientation, brand profiling emphasis and internal coordination is significant and positive impact on customer involvement. And relationship customer involvement and new product development is positive and significant; as well as variable market outcomes as a mediator the influence of relationship between customer involvement and new product development.Iranian Academy of Management scienceIranian journal of management sciences2717-2619114420161221Factors affecting the evaluation ofemployee based brand equity (third-generation of brand equity) in the banking industry (Case Study: Maskan Bank)Factors affecting the evaluation ofemployee based brand equity (third-generation of brand equity) in the banking industry (Case Study: Maskan Bank)79102251FAMohammad RezaKarimi Ali VijehMohammad MehdiAhmadiSeyyed MOhammad SadeghEshaghiJournal Article20170719Increasing number of banks and financial institutions in Iran reflects the need to have a sustainable competitive advantage in the banking industry. Such an advantage which is not simply imitated by others, makes the differentiation and more importantly reinforce intangible assets of organizations. Banks as one of the most important ramification of service organizations, should emphasize on how to deliver instead of what to deliver. The aim of this study is to investigate factors affecting on employee brand commitment and its impacts on employee based brand equity in Maskan Bank. The population of study was selected through Convenience sampling method, including 233 front office of Maskan Bank in Tehran. To test the hypotheses, structural equation model through Amos 22 were used. Findings reveal the relationship between employer brand and its competitors, employer brand as experienced by employees, customer brand as perceived by employees, employees’ brand knowledge and Employee brand commitment. Also the relationship between employee brand commitment and employee-based brand equity was supported. Finally some managerial practical implications are presented in the context of banking industry.Increasing number of banks and financial institutions in Iran reflects the need to have a sustainable competitive advantage in the banking industry. Such an advantage which is not simply imitated by others, makes the differentiation and more importantly reinforce intangible assets of organizations. Banks as one of the most important ramification of service organizations, should emphasize on how to deliver instead of what to deliver. The aim of this study is to investigate factors affecting on employee brand commitment and its impacts on employee based brand equity in Maskan Bank. The population of study was selected through Convenience sampling method, including 233 front office of Maskan Bank in Tehran. To test the hypotheses, structural equation model through Amos 22 were used. Findings reveal the relationship between employer brand and its competitors, employer brand as experienced by employees, customer brand as perceived by employees, employees’ brand knowledge and Employee brand commitment. Also the relationship between employee brand commitment and employee-based brand equity was supported. Finally some managerial practical implications are presented in the context of banking industry.Iranian Academy of Management scienceIranian journal of management sciences2717-2619114420161221Study of hidden layers of consumer behavior: Interaction Enneagram and brand emotional dimensionsStudy of hidden layers of consumer behavior: Interaction Enneagram and brand emotional dimensions103126252FAHosseinHaji BabaiiHassanEsmaeelpourMir FeizFallah ShamsJournal Article20170719Purpose- Consumers are living in a symbolic environment and by creating linkages between symbols and self, express themselves .Therefore seek to acquisition brands which somehow represents their real or ideal character . This research aimed to investigate concepts of Enneagram, Individual romanticism, excitement, brand associations, self-expressive associated with each other and finally associated with brand love. Design/methodology/approach-In this study, a mix approach and taxonomy development plan is used. This research which is done in ( 2016,2017) and in two samples contain 50 and 137 subjects, in the first phase with qualitative approach, an intensity sample who have deep attachment to a brand were selected and in-depth interviews were conducted with them. In the second phase the questionnaire questions were answered on the basis of quantitative studies. In this phase, questionnaires were tested in a larger sample and with structural equation modeling techniques and PLS software. Findings- Results revealed that all the nine personality of the enneagram significant impact on self-expressive, individual romanticism and brand associations.<br /> But except helper and individualist personality none of the other characters Enneagram, had no significant effect on the individual romanticism. The dimension of the brand personality excitement and individual romanticism had no effect on brand associations and self- expressive. Originality/value-This research has a mix approach and by doing in-depth interviews has tried to discover hidden layer of consumer behavior and entering brand associations, demonstrate better perspective of emotional relationships.Purpose- Consumers are living in a symbolic environment and by creating linkages between symbols and self, express themselves .Therefore seek to acquisition brands which somehow represents their real or ideal character . This research aimed to investigate concepts of Enneagram, Individual romanticism, excitement, brand associations, self-expressive associated with each other and finally associated with brand love. Design/methodology/approach-In this study, a mix approach and taxonomy development plan is used. This research which is done in ( 2016,2017) and in two samples contain 50 and 137 subjects, in the first phase with qualitative approach, an intensity sample who have deep attachment to a brand were selected and in-depth interviews were conducted with them. In the second phase the questionnaire questions were answered on the basis of quantitative studies. In this phase, questionnaires were tested in a larger sample and with structural equation modeling techniques and PLS software. Findings- Results revealed that all the nine personality of the enneagram significant impact on self-expressive, individual romanticism and brand associations.<br /> But except helper and individualist personality none of the other characters Enneagram, had no significant effect on the individual romanticism. The dimension of the brand personality excitement and individual romanticism had no effect on brand associations and self- expressive. Originality/value-This research has a mix approach and by doing in-depth interviews has tried to discover hidden layer of consumer behavior and entering brand associations, demonstrate better perspective of emotional relationships.Iranian Academy of Management scienceIranian journal of management sciences2717-2619114420161221The impact of business process management on ERP system benefitsThe impact of business process management on ERP system benefits129151253FAAhadZare RavasanAmirAshrafiMahdiRabii SavojiMasoumehAmaniJournal Article20170719Implementing enterprise resource planning (ERP) projects needs relatively high amount of investment costs. Due to the high failure rates, these projects face real challenges and risks. Studies reveal that rapid implementation aids of these projects has not been evaluated, consequently lots of expenses have been imposed to organizations due to the failures. On the other hand the failures have been caused to increasing in market risk and also managers and investors pessimism about the projects. This study has evaluated the effects of business process reengineering (BPR) process on ERP systems implementation goals and their anticipated benefits. The statistical review in this study based on information extracted from organizations that had been implemented the ERP systems, reveals that there is a positive relationship between implementing BPR process and gaining more benefits from ERP systems.Implementing enterprise resource planning (ERP) projects needs relatively high amount of investment costs. Due to the high failure rates, these projects face real challenges and risks. Studies reveal that rapid implementation aids of these projects has not been evaluated, consequently lots of expenses have been imposed to organizations due to the failures. On the other hand the failures have been caused to increasing in market risk and also managers and investors pessimism about the projects. This study has evaluated the effects of business process reengineering (BPR) process on ERP systems implementation goals and their anticipated benefits. The statistical review in this study based on information extracted from organizations that had been implemented the ERP systems, reveals that there is a positive relationship between implementing BPR process and gaining more benefits from ERP systems.