Factors influencing the creation of entrepreneurial businesses with the help of artificial intelligence; a bibliometric study

Hosseinibay, Amirali; Mohammadkazemi, Reza; Davari, Ali; SoltaniNejad, Nima

doi:100/jiams.2025.9016.7862

Factors influencing the creation of entrepreneurial businesses with the help of artificial intelligence; a bibliometric study

Document Type : Research Paper

Authors

Amirali Hosseinibay

reza mohammadkazemi

ali davari

nima soltaniNejad

Department of New Business, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran

100/jiams.2025.9016.7862

Abstract

This study is aimed at identifying research trends in the field of "Creating Entrepreneurial Businesses with the Help of Artificial Intelligence". The research method was based on bibliometric analysis of data extracted from the Web of Science (WoS) database, which were processed using VosViewer and WoS Analytics software. The statistical population consisted of 1,021 articles published between 2000 and 2024, which were examined after removing duplicates and irrelevant items. The findings show that research attention to this area has grown significantly, and the United States, the United Kingdom, and China have been leading in this field. Key concepts such as artificial intelligence, machine learning, innovation, big data, and digital transformation were the most frequently repeated. The analyses also indicated a shift in research focus from technical aspects to managerial and operational applications of artificial intelligence in entrepreneurship, such as strategic decision-making, service personalization, and customer experience improvement. The research results emphasize that artificial intelligence acts as a key factor in the success of start-up businesses by reducing the costs of entrepreneurship by facilitating data analysis, market forecasting, optimizing processes, and creating innovation in business models, identifying opportunities, and creating competitive advantage.

Keywords

Artificial Intelligence

Entrepreneurship

Digital Transformation

New Business

Bibliometrics

Subjects