Keywords = banking industry
Presenting a model of Effective Social Marketing in Banking Industry Online Services Using Grounded Theory Method

Volume 18, Issue 70, September 2023, Pages 137-159

Amir Hosein Allahyari; arezo ahmadi danyali; Nader Gharibnavaz Sharabyani


CSR Branding Model in Iran Banking Industry based on Structural Equation Modeling with the Focus on Brand Social Identity

Volume 16, Issue 61, April 2021, Pages 85-115

amir bigdeli; Mohammad Ali Abdolvand; kambiz heidarzadeh; mohsen khoun siavash


Explaining the dimensions of human resource managers’ development in a competency- based banking system: The application of theme analysis

Volume 13, Issue 50, July 2019, Pages 2-29

Baharak Sefidgaran; Ariyan Goli pour; Abolhassan Faghihi; Mohammad Ali Shah Hosseini