The Role of Dimensions of Perceived Risk of Banks' Customers in Adoption of Internet Banking in Iran

With rapid growth of information technology and existing competitive market in banking affairs in Iran, banks are concerned about customers adopting electronic banking. Internet banking(IB) is an applied conception of internet banking services. The purpose of this research is to study the effects of dimensions of the perceived risk of customers based on their intentions on adoption of IB. Data were analyzed using Structural Equation Modeling and Confirmatory Factor Analysis. Results show that the time, performance, security, financial and privacy risks reduce customers' intentions to adopt IB. The social risk also has a small negative effect on IB adoption. Practical implications are discussed for banks which seek to reduce the aforementioned risks in adoption of IB by customers.