Designing a Structured Model of Marketing Performance Measures in Food Companies.


In order to actively attend in local and international markets, companies need an effective marketing system. Therefore managers and experts have to use marketing measures to evaluate their markets. We argue that the structured marketing measures is an effective model for improving their company’s performance. We surveyed 95 marketing and sales managers of food companies in Tehran. Finding show that market and innovation related factors are The most important measures for evaluating marketing performance. The model can applied for assessment of marketing performance in local industrial firms.