1) Marketing and Consumer Behavior: Theory-building on consumer behavior, digital marketing, artificial intelligence, branding, customer relationship management, marketing mixes, tourism, nonprofit marketing, and the sociology of consumption, with a domestic and international comparative perspective.
2) Strategic Management and Transformation: Theories of strategy formulation, implementation and evaluation, environmental analysis, competitive advantage, business-level and corporate-level strategies, strategic change and transformation, strategic planning, and strategy application across various industries.
3) Commercial Management and Business Operations: Theory-building in procurement and logistics, import and export, supply chain management, and domestic and international commercial operations, with an emphasis on efficiency, resilience, and trade dynamics.
4) Public Management, Governance and Policy-Making: Theories of public policy-making, budgeting, public leadership, national macro-planning systems, organizational design, and human resource management and organizational behavior in the public sector.
5) Industrial Management and Decision Sciences: Theory-building in production and quality management, multi-criteria decision-making, operations research, simulation, optimization, and decision support systems.
6) Entrepreneurship, Technology Management and Information Technology: Theories of corporate and independent entrepreneurship, innovation, technology management, information systems, e-commerce, digital transformation, and business intelligence.
7) Sustainability, Ethics and Social Responsibility: Interdisciplinary theory-building in sustainable management, business ethics, corporate social responsibility, and the interaction of sustainability with other management domains.
8) Financial Management and Investment: Theories of corporate financial management, capital budgeting, financial risk, securities, financial markets, investment, asset valuation, and domestic and international financing.