A study on relationship between strategic thinking skills and personality traits of managers in media industry

Document Type : Original Manuscript

Authors

Abstract

Regarding the ever- changing and complex environment of media industry, strategic thinking is a crucial capability for creating and sustaining  competitive advantage in this industry. Given, the fact that media managers have to make strategic decisions in their unpredictable and dynamic environments, therefore, as a major capability for achieving organizational goals, agreement between managers job characteristics and their personality traits is a vital requirement to their functions. The question of this study is: What is the pattern of relationships between managers  personality traits and their strategic thinking skills. In this research, we used Pisapia's questionnaire (2011) and big five factors personality model, to study a sample of 193 journal managers of Tehran media industry. Our findings revealed that there is a strong relationship between personality traits of Tehran’s media managers and their strategic thinking skills.

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