Identifying and Prioritizing Factors Affecting the Investors' Decision in Tehran Stock Exchange
Abstract
It is believed that most of the marketing research activities concentrate on consumer’s reflection to marketing strategies. This is the reason why attitude towards future of marketing should shift from making revenues to adding values for company's shareholders. A sample survey on 356 traders was conducted at TSE and data were analyzed using explorative factor analysis. Research findings indicate five main factors that influence Iranian investors’ purchase decisions. Findings show that marketing communication channel, brokerage houses and word of mouth (consequence of all company’s activity) are important influential factors on investor’s purchase decision.
میر احمد امیرشاهی
محمود شیرازی
ویدا سیاهتیری (1386). تعیین عوامل تأثیرگذار بر تصمیم سرمایهگذاران بورس اوراق بهادار تهران. دوره 2 (شماره 8), 159-179 MirAmad Amirshahi
Mahmood Shirazi
Vida Seeyahteeri (2007). Identifying and Prioritizing Factors Affecting the Investors' Decision in Tehran Stock Exchange. Volume 2 (Number 8), 159-179
(2007). Identifying and Prioritizing Factors Affecting the Investors' Decision in Tehran Stock Exchange. Iranian journal of management sciences, 2(Number 8), 159-179.
MLA
. "Identifying and Prioritizing Factors Affecting the Investors' Decision in Tehran Stock Exchange". Iranian journal of management sciences, 2, Number 8, 2007, 159-179.
HARVARD
(2007). 'Identifying and Prioritizing Factors Affecting the Investors' Decision in Tehran Stock Exchange', Iranian journal of management sciences, 2(Number 8), pp. 159-179.
VANCOUVER
Identifying and Prioritizing Factors Affecting the Investors' Decision in Tehran Stock Exchange. Iranian journal of management sciences, 2007; 2(Number 8): 159-179.
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