Customers' Acceptance of E-Banking:
A Survey on Shiraz Banks
Abstract
This article studies the acceptance level of e-banking shirazi customers among. A questionnaire was distributed to the customers of different bank branches. Results of the research indicate that electronic services' easiness and usefulness as well as customers' trust affect electronic banking acceptance. However there exists no meaningful relationship between demographic factors and acceptance of electronic banking.
علیرضا موغلی (1386). پذیرش بانکداری الکترونیک در بین مشتریان بانکهای شهر شیراز. سال 2 (شماره 7), 81-98 Alireza Moghali (2007). Customers' Acceptance of E-Banking:
A Survey on Shiraz Banks. Volume 2 (Number 7), 81-98 علیرضا موغلی٭ (1386). پذیرش بانکداری الکترونیک در بین مشتریان بانکهای شهر شیراز. سال 2 (شماره 7), 81-98
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