Iranian journal of management sciences

A systematic review of the role of personalized marketing in medical tourism

Pages 9-38

100/jiams.2026.9161.7976

mina khazaei aliabad, seyed saeed Hashemi, Mehdi basouli

• View Article
• PDF 1.6 M

Designing a Strategic Lobbying Model for the Carpet Industry Aimed at Export Development

Pages 39-76

100/jiams.2026.9180.7987

mohammad abassi niku, Mohsen Akbari, mohammad doustar, mohammadhassan gholizadeh

• View Article
• PDF 1.26 M

Enhancing Brand Engagement Through Multisensory Experience

Pages 77-101

100/jiams.2026.9119.7942

mohammad bashokouh, mina pur hossein roshan, Vahideh Alipoor

• View Article
• PDF 1.09 M

The Impact of Managers' Entrepreneurial Mindset on Corporate Innovation Performance with The Mediating Role of Organizational Ambidexterity

Pages 102-126

100/jiams.2026.9168.7980

Arsalan Kazempour, Jahangir Yadolahi Farsi, Reza MohammadKazemi

• View Article
• PDF 1.08 M

The effect of humanization of artificial intelligence on the intention to continue using it in the banking system

Pages 127-155

100/jiams.2026.9160.7975

Arash Adelpanah, Ali Sanayei, Alireza Shirvani, Sayyed Mohammadreza Davoodi,

• View Article
• PDF 1.56 M

Developing an AI and Big Data-Enabled Entrepreneurship Model

100/jiams.2026.9181.7988

salimehsadat khosravi, Yousef Mohammadifar, Bijan Rezaee, Nader Naderi, Mohammad Rasoul Almasifard

• View Article