عنوان مقاله [English]
It is well documented that SMEs have unique characteristics that differentiate them from conventional marketing in large organizations. These characteristics may be determined by the inherent characteristics and behaviors of the owner/manager; and they may be determined by the inherent size and stage of development of the enterprise. For this purpose, in this article the effect of two critical concepts, market orientation and organizational culture, on performance will be tested in Iranian SMEs. In order to do that cross-sectional survey, structural equation modeling and convenient sampling from Tehran province SMEs managers was used to test hypothesises. The findings indicate that market orientation is a response partially derived from the organizational culture and both of them have insignificantly positive effect on performance.