1 دانشجوی دکترای مدیریت منابع انسانی- دانشگاه تهران
2 استاد دانشکده مدیریت دانشگاه تهران
3 دانشیار دانشکده مدیریت دانشگاه تهران
عنوان مقاله [English]
Art is one of the most important methods which have great impacts on institutionalization and internalization of organization values. Over four years of author's experiences in implementing arts to promote Ethics, Values and Culture (EVC) in MAPNA Group, showed art's high potentials can be used in management and especially Human Resource Management. We found that in academic area it is less than two decades that an emerging paradigm arise from qualitative paradigm called frequently Art based Research, ABR. So the aim of this article is clarify the importance of ABR methodology in organizational research and it can open a new area in thinking, research, act and improvement in management. In this article we will explain by detail what is the paradigmatic position of ABR? What are the advantages of ABR? And how should assess an ABR work? Finally we will introduce our practice in MAPNA Group that use ABR as methodology to internalize the code of conducts among participants and employees.