بوالمعالی، خدیجه. )1121(. پژوهش کیفی، از نظریه تا عمل. تهران: نشر: علمی، چاپ اول.
الهی، سیدمجید؛ حسنزاده حسینی، سارا؛ دادرس، مجتبی؛ ظفهر ی، نهرجس. )1121(. طهر احی نقهش ة
شرکت استراتژی برای تولیدیها با استفاده از شاخصهای مهم عملکرد کارت امتیازی متوازن و روش
DEMATEL( مطالعة موردی: شرکت میهن(. مدیریت صنعتی، دوره ،0 شماره .1
خدادادحسینی، سیدحمید، میرزایی، زینب، همتینژاد، مهرعلی. )1120(. بررسی عوامل مهؤثر بهر رفتهار
کارمندان به عنوان سفیران برند در صنعت هتلداری. مجله برنامهه ریه زی و توسهعه گردشهگر ی، سهال
ششم، شماره ،96 ص .11-10
دهدشتی شاهرخ، زهره؛ جعفرزاده کناری، مهدی؛ بخشیزاده، علیرضا. )1126(. بررسه ی دیه دگاه هویه ت
اجتماعی برند و تاثیر ان در توسعه وفاداری به برند )مورد مطالعه: شرکت تولیدکننده محصوالت لبنی
کاله(. مجله علمی- پژوهشی تحقیقات بازاریابی نوین، دوره ،9 شماره ،9 پیاپی ،9 ص -11 .160
درودی، هما و غفاریمقدم، سعید )1120(. بررسی نقش رهبری برند محور بر تعهد کارکنان به برند )با
توجه به دانش و تناسب دانش کارکنان به برند و قراردادهای روانشناختی(. اولین کنفرانس ملی نقش
حسابداری، اقتصاد و مدیریت،تبریز
Amagoh، F. (2009). Leadership development and leadership effectiveness. .
Management Decision.
Braganza, . A., Chen, . W., Canhoto, . A. & Sap, . S., (2020). Productive
employment and decent work: The impact of AI adoption on psychological
contracts, job engagement and employee trust. Journal of Business Research.
Braun, V., & Clarke, V. (2019)., Reflecting on reflexive thematic analysis.
Qualitative Research in Sport. Exercise and Health, 11(4), 589-597.
Chittipaka, V. (2011). Leadership branding: A conceptual framework. International
Journal of Management & Business Studies, 1(3).
Hodges، J،. & Martin، G. (2012). Can leadership branding work in theory and
practice to resolve the integration-responsiveness problems facing multinational
enterprises? The International Journal of Human Resource Management، 23(18)،
3794-3812.
Intagliata، J،. Ulrich، D،. & Smallwood، N. (2000). Leveraging leadership
competencies to produce leadership brand: Creating distinctiveness by focusing on
strategy and results. Human Resource Planning، 23(3)، 12-23 .
Jahani،J.Mohammadi،M.Abdollahi،N. Baacha،N. (2020). Exploring an Authentic
Leadership Pattern for Education Administrators: A Qualitative Study.
International Journal of Schooling، Vol. 2، No. 1، Pp. 57-70.
Jog، S،. Löfgren، K،. & Jackson، B. (2016). Building a Leadership Brand within the
Public Sector: A Critical Assessment.
Jones، B. (2013). An Exploration of the alignment between the leadership brand and
corporate brand attributes (Doctoral dissertation. University of Pretoria.
Kim, J., & Lee, H. (2017). Effects of IT corporates Leadership Brand on Brand
Reputation and Relationship Quality.The Moderating Effect of Involvement, 18(2),
17-32.
King, N. & Horrocks, C. (2010). Interviews in qualitative research. Sage.
Lin، YT، Yang، Y.H، Kang، J.S، Yu، H.C (2011). Using DEMATEL method to
explore the core competences and causal effect of the IC design service company:
An empirical case study. Expert Systems with Applications. 38(5) ، 6262–6268.
Maiksteniene, K. (2008). Leadership Brand: Developing Customer-focused Leaders
to Drive Performance and Build Lasting Value. Baltic Journal of Management
McLaughlin, V., & Mott, C. (2010). Leadership brand equity: HR leaders' role in
driving economic value. Strategic HR Review.
Morgan, J. (2017). The employee experience advantage: How to win the war for
talent by giving employees the workspaces they want, the tools they need, and a
culture they can celebrate. John Wiley & Sons.
Ramerman, J.,(2019). Designing an impact assessment framework for evaluating a
leadership development program at an employee experience focused organization.,
s.l.: s.n.
Shulga, L. V. (2020). Change Management Communication:The Role of
Meaningfulness, Leadership Brand Authenticity, and Gender. Cornell Hospitality
Quarterly, 1-18.
Tensay, A. T., & Singh, M. (2020). The nexus between HRM, employee
engagement and organizational performance of federal public service
organizations in Ethiopia. Heliyon, 6(6), e04094.
Tautges, T. V. (2015). When Leadership Goes Brand.Turning Leadership into a
Company Cabability by bridging customer expectations with employee behaviour.
Copenhagen Business School.
Ulrich, D., & Smallwood, N. (2008). Aligning firm, leadership, and personal brand.
Leader to Leader, 2008(47), 24-32.
Ulrich, D., & Smallwood, N. (2007a). Building a leadership brand. Harvard
Business Review, 85(7-8), 92-100.
Ulrich, D. Smallwood, N. (2007b). Leadership Brand: Developing CustomerFocused Leaders to Drive Performance and Build Lasting Value. Massachusetts:
Harvard Business School Press Boston