فصلنامه علوم مدیریت ایران

فصلنامه علوم مدیریت ایران

مروری نظام مند بر ادبیات قصد اهدای آنلاین در تأمین مالی جمعی موسسات خیریه

نوع مقاله : مقاله مستقل

نویسنده
استادیار،گروه کامپیوتر،دانشکده فنی مهندسی،دانشگاه سراوان،سراوان،ایران
100/jiams.2025.8908.7780
چکیده
اهدای آنلاین به عنوان یک روش جدید برای جمع‌آوری سرمایه در زمینه‌های مختلف، به طور روزافزون در دنیای امروز رشد و توسعه یافته است.موسسات خیریه بدلیل ماهیت مردمی و نداشتن بودجه دولتی جهت تحقق اهداف و ماموریت های خود همیشه با چالش جدی تامین مالی مواجه هستند. امروزه با گسترش ابزارهای فناوری اطلاعات بسیاری از موسسات خیریه و سازمان‌های مردم نهاد از روش های جمع آوری کمک های آنلاین بجای روشهای سنتی استفاده می کنند..هدف پژوهش حاضر مرورنظام مند مطالعات پیشین است تا عوامل موثر بر قصد اهدای آنلاین جهت تأمین مالی جمعی موسسات خیریه را شناسایی و معرفی کند. در این پژوهش از دو روش مرور نظام‌مند ادبیات و تحلیل مضمون استفاده شد. در ابتدا پژوهش‌های مرتبط در پایگاه‌های اطلاعاتی معتبر بازیابی و غربالگری شدند؛ سپس، عوامل و مضامین مرتبط با قصد اهدای آنلاین جهت تامین مالی موسسات خیریه شناسایی و استخراج شدند. در مرحله بعد، این عوامل در دودسته شامل مقوله‌های اصلی و مقوله‌های فرعی دسته‌بندی شدند. مضامین اصلی عبارت‌اند از انتظار از عملکرد، انتظار از تلاش،تاثیر اجتماعی ،تسهیل شرایط،اعتماد، نگرش افراد، انگیزه های افراد، هنجارهای ذهنی، ریسک درک شده،کنترل رفتاری درک شده، انتظار تجربه،هنجارهای اخلاقی،تعهدات جذب کنندگان سرمایه
کلیدواژه‌ها
موضوعات

عنوان مقاله English

A systematic review of online donation intention literature for crowdfunding charities

نویسنده English

mohammad akbar sheikhzadeh
Assistant Professor, Computer Department, University of Saravan, Iran
چکیده English

Online donation as a new method for raising funds in various fields has grown and developed increasingly in today's world. Charitable organizations, due to their popular nature and lack of government funding to achieve their goals and missions, always face serious challenges in financing. Today, with the development of information technology tools, many charitable organizations and non-governmental organizations use online fundraising methods instead of traditional methods. The present study is an applied research in terms of its purpose and is considered a cross-sectional survey research in terms of data collection method. In this study, two methods were used: systematic literature review and Thematic analysis. To collect data, articles related to crowdfunding and online donation intention were searched using the Clarivate Analytics tool. 1,226 articles were extracted. After filtering and screening, 56 articles were identified as eligible for inclusion. The guidelines and recommendations of the Prisma protocol were used to minimize errors and bias. Then, using the content analysis method, factors and themes related to the intention to donate online to fund charitable organizations were identified, coded, and categorized into two groups including main categories and subcategories. The research findings showed that performance expectations, effort expectations, social influence, facilitation, trust,individual attitudes, individual motivations, subjective norms, perceived risk, perceived behavioral control, experience expectations, thical norms, and funders' commitments have an impact on individuals' intention to donate online

کلیدواژه‌ها English

donation-based crowdfunding
online donation intention
A systematic literature review
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